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TOPICS COVERED

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Introduction to TikTok's Hashtag Challenge (HTC) product and its features

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Understand the TikTok audience in SEA

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How to run a successful

HTC campaign

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How can brands integrate HTCs into a larger campaign strategy

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How to integrate HTC with other ad products for a holistic campaign

OUR SPEAKERS

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CASSI YANG 

Agency Lead, HCN

As the first employee of SGAG (and Hepmil Media Group), Cassi has dabbled in a few roles such as content creation, account management and product innovation over the past 5 years.

 

Her background as a strategic planner and designer has also helped her execute successful campaigns on SGAG for clients like McDonald’s, Sony Pictures & Carlsberg. She is now the Agency Lead at HCN, where she manages key accounts and spearheads the regional effort for business development.

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KYLIE SNG 

Creator Development & Analytics Lead, HCN

Kylie leads HCN's creator development efforts, helping creators to grow their channels and create new monetisation opportunities for their content. 

Prior to HCN, Kylie's work at SGAG involved generating audience insights and pioneering SGAG's research arm. Her work in academia has also been covered by the International Journal for Strategic Communication. 

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BELLE LOKE 

APAC | Product Marketing Manager, Branding @ TikTok

As the resident product expert for the Branded Hashtag Challenge and other TikTok advertiser solutions, Belle runs the show on product launches across APAC.

 

Prior to TikTok, Belle was a digital marketer in the travel and experience vertical. Her expertise includes social media, CRM marketing, brand partnerships, and product innovation for in-app live streaming.

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