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RESERVED MEDIA

Through our exclusive YouTube sales rights, HCN gives advertisers the ability to buy premium ad inventory on premium, brand-safe channels signed with our network. We work closely with advertisers to understand their campaign goals, target audience and brand safety requirements, and handpick a list of premium YouTube channels for them to target.

With Reserved Media, we enable advertisers to target premium ad inventory by country, audience demographic and other micro-targets like affinity overlays and daypart. We are also able to administer 100% SOV Channel Roadblocks on these premium channels.

AD SPECS

NON-SKIPPABLE VIDEO ADS

Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video.

Platforms: Desktop and mobile devices

Specs: Plays in video player, 15-20s long depending on regional standards.

SKIPPABLE VIDEO ADS

Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video. If you turn on this option, you may see a combination of skippable and bumper ads play back to back. 

Platforms: Desktop, mobile, TV, game consoles

Specs: Plays in video player

BUMPER ADS

Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.

If you turn on this option, you may see a combination of skippable and bumper ads play back to back.

Platforms: Desktop and mobile devices

Specs: Plays in video player, up to 6s long

OVERLAY ADS

Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. This ad unit is only available with 100% SOV.

Platforms: Desktop only

Specs: 480×70 or 728×90 image ads or text

WORK WITH US

REQUEST FOR A MEDIA KIT
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