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TOPICS COVERED

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Introduction to TikTok: The App for Gen Z

 

Understanding how your brand can target Gen Z and millennials through TikTok and why you should target the Gen Z market.

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How to Start a Brand Account on TikTok

Sharing successful case studies of branded content done and executed with HCN and how HCN can help your brand build your very own brand account on TikTok. 

OUR SPEAKERS

CASSI YANG 

Agency Lead, HCN

As the first employee of SGAG (and Hepmil Media Group), Cassi has dabbled in a few roles such as content creation, account management and product innovation over the past 5 years.

 

Her background as a strategic planner and designer has also helped her execute successful campaigns on SGAG for clients like McDonald’s, Sony Pictures & Carlsberg. She is now the Agency Lead at HCN, where she manages key accounts and spearheads the regional effort for business development.

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KYLIE SNG 

Analytics Lead, HCN

Kylie leads HCN's creator development efforts, helping creators to grow their channels and create new monetisation opportunities for their content. 

Prior to HCN, Kylie's work at SGAG involved generating audience insights and pioneering SGAG's research arm. Her work in academia has also been covered by the International Journal for Strategic Communication. 

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